Veronafiere is the leading direct organiser of events in Italy, second in terms of sales turnover and leader in Europe. Maffeis Engineering follwed the project from the beginning, starting from concepts ideas, sketches and defining the solution with the client. After that phase, Maffeis team deveoped the schematic design, the detail design, up to the construction phase, supporting the costructors in the site.
The new shading structure for the entrance Re Teodorico of Veronafiere, and the re-designed the external area were totally designed and developed by Maffeis Engineering ad supervised by Massimo Maffeis. This particular project wants to become an iconic image of what a strong engineering can create, for the needs of the customers and the place.
The shade cover of the entrance was designed from a Voronoi modules with ETFE cushions supported by 45m height tree-shaped steel columns. All the project was controlled by the Grasshopper model that was used to perform FEM analyses, renders and technical drawings starting from a singular model to avoid lost of information and time during the design phases. The roof, 9000 square meter of ETFE cushions, was defined with a repetition of a single Voronoi module to reduce the total production cost and optimized the construction phase.
Marble Plaza is just the beginning of what could become a new Voronoi masterplan, extendable to the entire area of Veronafiere.